When people think of booming Texas suburbs, places like Plano, Frisco, and McKinney often come to mind. But just northeast of Dallas, Princeton, Texas has quietly become one of the fastest-growing cities in the entire United States — and it’s now capturing national attention.
Princeton’s growth story is remarkable. The city’s population has more than doubled since 2020, with a nearly 30% increase in just one year. Today, roughly 37,000 residents call Princeton home, and that number continues to climb.
This kind of demographic momentum is more than just a headline — it creates real demand for housing, retail, schools, and infrastructure. In fact, Princeton has already added twice as many homes between 2020–2023 as it did in the entire decade before. And with 10,000+ more homes already in the development pipeline, the city is racing to keep up.
Despite its rapid expansion, Princeton remains an affordable entry point compared to neighboring North Texas markets. The median home value in ZIP code 75407 is approximately $329,200—slightly below the U.S. median of ~$338,100—while still offering tremendous upside potential.
But affordability isn’t the whole story. Real estate in Princeton has delivered exceptional long-term performance. Over the past decade, home values have appreciated by roughly 144%, which equates to an average annual growth rate of around 9.5%—far stronger than many other markets.
This powerful combination of accessible pricing and standout appreciation is exactly what both renters and investors look for—a market that’s easy to enter and primed for value growth.
Princeton’s leaders recognize that growth at this speed requires planning. To manage the strain on utilities and city services, officials enacted a temporary moratorium on new residential permits in late 2024 so infrastructure could catch up.
Meanwhile, education is a top priority. Princeton ISD is rated A- on Niche with a 96% graduation rate, and the district has laid out a long-range plan to keep up with demand. By 2034, enrollment is projected to reach nearly 19,574 students. To meet this surge, the district is building eight new campuses, including two new elementary schools opening in Fall 2026. A long-range planning committee is in place to ensure growth is managed strategically and overcrowding is avoided【Princeton ISD】.
For parents moving out of Dallas in search of more space and strong schools, Princeton is emerging as a clear choice.
Housing isn’t the only thing expanding. The city is investing in lifestyle infrastructure to match the needs of its growing population.
The Princeton Town Center, slated to begin construction in 2025, will feature more than 35 national retailers including Lowe’s, Market Street, Texas Roadhouse, and Hobby Lobby. In addition, local developers are already breaking ground on another major shopping center in 2024, further expanding the city’s retail and dining base (Princeton Herald, March 29, 2024).
Add that to the easy one-hour commute to Dallas, and Princeton offers the best of both worlds: suburban livability with urban access.
For investors, Princeton represents a powerful mix of:
Simply put: Princeton is not just growing fast — it’s growing smart.
Given these fundamentals, it’s no surprise that Princeton is on our radar. Realbricks is preparing to list a newly built home in the Arbor Trails South community in Princeton on our marketplace — The Garrison - giving investors a chance to buy into one of the strongest rental markets in Texas.
Timeline: Construction completion expected late 2025; leasing expected within 30 days after completion
For investors, this means an opportunity to gain exposure to a brand-new, low-maintenance home with modern features in a market that’s growing faster than almost anywhere else in the U.S.
Princeton isn’t just a suburb outside Dallas — it’s the epicenter of growth in America right now. Families are moving in, schools and retail are scaling up, and housing demand is outpacing supply.
And soon, through Realbricks, you’ll be able to buy shares of a new-construction home in Princeton — starting at just $100.
Don’t miss your chance to be among the first notified when The Garrison in Princeton becomes available on the Realbricks marketplace.
Disclaimer: Investing in real estate involves risks, including the potential loss of capital. This content is for informational purposes only and is not intended as investment advice. Investors should perform their own research and consult with financial professionals before making investment decisions.
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